Electric Toothbrush Market Key Drivers and Consumer Preferences

The global electric toothbrush market is anticipated to rise from US$ 4.4 billion in 2025 to US$ 6.9 billion by 2032, witnessing a CAGR of 6.5% from 2025 to 2032. The demand is growing due to increased awareness of oral hygiene, technological innovations, and higher disposable income. These toothbrushes help prevent dental issues such as plaque buildup and gum disease with advanced cleaning technologies. Features such as pressure sensors, AI assistance, and multiple cleaning modes improve oral hygiene and reduce the risk of enamel erosion. According to WHO, it is estimated that oral diseases affect nearly 3.7 billion people worldwide.