Plant-Based Bars Demand Surges with Rise in Flexitarian Diets

The global plant-based bars market is witnessing remarkable momentum, driven by consumer demand for convenient, nutritious, and environmentally responsible snacking options. Projected to grow from US$ 9.4 billion in 2025 to US$ 15.2 billion by 2032, the market is set to expand at a robust CAGR of 8.8% during the forecast period. This growth trajectory reflects a larger shift in dietary habits as consumers increasingly turn toward plant-forward lifestyles, clean-label products, and functional nutrition.