What Is Cloaking, How It Works in SEO, and the Tools You Need to Detect It Early

To protect your website, it’s important to understand what is cloaking, how it works in SEO, and the tools you need to detect it early. Cloaking often uses IP delivery or user-agent switching to mislead bots. Tools like Screaming Frog, Sitebulb, and Google Search Console's "URL Inspection" can uncover hidden issues. Comparing bot vs. user content reveals if cloaking is present—intentional or accidental. Regular audits and transparent coding ensure your site stays within Google’s guidelines and maintains its rankings.