The Integral 7 Functions of Marketing Explained

Marketing is more than just selling; it's a holistic process encompassing seven integral functions: product/service management, marketing information management, pricing, promotion, selling, financing, and distribution. Each function plays a critical role in ensuring that a product not only meets market demands but also reaches the consumer effectively. For example, accurate marketing information management informs product development, while strategic distribution ensures timely delivery. Understanding these functions allows businesses to create cohesive strategies aligning with customer expectations and organizational goals. Explore each function to see how they collectively drive marketing success.