SEO vs OTAs: Cut Hotel Commission Costs with Smart Hotel SEO Strategy

In today's digital landscape, Online Travel Agencies (OTAs) like Booking.com and Expedia offer hotels increased visibility but at a steep cost—commissions ranging from 15% to 25% per booking. This not only erodes profit margins but also limits direct engagement with guests.

Hotels should invest in Search Engine Optimisation (SEO) to regain control and enhance profitability. A well-executed SEO strategy enables your hotel's website to rank higher in search results, attracting potential guests directly. Key steps include:

Optimising Your Website: Ensure it's mobile-friendly, fast-loading, and user-centric.

Local SEO: Claim and optimise your Google Business Profile; maintain consistent Name, Address, and Phone (NAP) information across directories.

Content Marketing: Create engaging content that answers travellers' questions and showcases your hotel's unique offerings.

Conversion Optimisation: Implement clear calls-to-action, highlight guest reviews, and offer incentives for direct bookings.
And more…

By focusing on SEO, hotels can reduce reliance on OTAs, lower commission expenses, and build stronger relationships with guests.

Ready to boost your hotel's direct bookings and reduce OTA commissions?
Get in touch with us today, and together we can develop the best Hotel SEO strategy for your property.