Results matter, and this guide focuses on tracking the right metrics. It covers essential KPIs to monitor when running white-label Facebook Ads through GoHighLevel, including cost per lead, click-through rate, customer acquisition cost, and pipeline velocity. You'll also learn how to generate visual dashboards and scheduled reports that keep your clients informed and impressed. With GoHighLevel as your reporting hub, you can centralize campaign performance across multiple clients and channels. This long-form post is essential reading for agency owners, performance marketers, and account managers who want to deliver transparency, value, and data-driven strategies.