COSTAR: GOPPAR REACHED $75.83 FOR 2023, UP 8.2 PERCENT FROM 2022

U.S. HOTEL REVENUES and profitability saw an increase in 2023 compared to 2022, with improvements in group business across the top 25 markets and upper-scale
chains, according to STR’s 2023 P&L data. Overall, 14 of the top 25 markets reported double-digit increases in GOPPAR.

“Total industry revenues and profits were well beyond 2022 levels as pricing power continued to outweigh the impact of softer leisure demand,” said Claudia
Alvarado Cruz, senior analytics manager at STR. “A lift in corporate demand made improvements especially notable across the upper-upscale brands and major markets.
New York City was the shining example with 47 percent growth in GOPPAR.”

In 2023, GOPPAR reached $75.83, marking an 8.2 percent increase from 2022. TRevPAR stood at $211.49, indicating a 9.6 percent rise, while EBITDA PAR amounted
to $53.05, up 7.6 percent from the prior year. Labor costs notably increased, reaching $71.56, reflecting a 13.2 percent rise.